Porsche global grew strongly in 2018, leading the electrification journey
the world was a great success in the transition period: in fiscal 2018, the sales profit, operating revenue, new car delivery and staff size reached a record high. Porsche global achieved a sales profit of 4.3 billion euros in fiscal 2018, an increase of about 4% year-on-year; The operating revenue reached 25.8 billion euros, an increase of 10% year-on-year; The return on sales is 16.6%; The annual delivery of new cars reached 256255, an increase of 4% year-on-year; The number of employees was 32325, an increase of about 9% year-on-year
Mr. aubaum of the global executive board of Porsche
"the extremely attractive product lineup has driven the global sales of Porsche to rise again in 2018. Porsche is a synonym for emotional internal combustion engine and high-performance plug-in hybrid; in the future, Porsche will also be known by the world for its pure electric model." Oliver Blume, chairman of the Porsche global executive board, said. By 2023, Porsche will invest about 15billion euros in new product development
this sports car manufacturer is methodically expanding its product supply in the field of electric vehicles: Porsche's first pure electric sports car, taycan, will be launched globally in September 2019, and its derivative model, taycan cross, will be unveiled at the beginning of the next decade. At the same time, the new generation of compact SUV will also realize pure electrification, becoming the second pure electric vehicle series of Porsche. In the field of electrification, Porsche expects that half of the sales of its models will come from pure electric and plug-in hybrid models by 2025
"the number of our employees has doubled in the past seven years," Mr. Oliver Blume pointed out that calculated by equation (4):, "Electrification is another driving force for job expansion. For the taycan project alone, we have added 1 or changed the water level and other methods; 500 jobs. The birth of Porsche's first pure electric sports car heralds the arrival of a new era, and we firmly believe that taycan will succeed. Given that taycan has gained considerable demand and attention worldwide, we will further improve our production capacity accordingly."
, both cayenne and 911 models have achieved double-digit growth
Mr. Lutz meschke, vice chairman and member of the global executive board of Porsche and in charge of Finance and information technology, said: "Porsche's operating revenue and sales profit reached a new high in fiscal 2018. The profit growth was mainly due to the strong improvement of sales, the increasingly perfect product structure and the rapid development of other business areas and departments."
panamera leads the growth of sales volume with 38% of the same fiber made by ordinary wet spinning method, and the delivery of new cars reaches 38443. Despite the pressure of the seventh generation 911, it still created a new record of double-digit growth: 35573 new cars were delivered, an increase of 10% year-on-year. Cayenne delivered 71458 new cars, a year-on-year increase of 12%. Macan is still the best-selling model, with 86031 new cars delivered. In 2018, the Chinese market once again became the global sales leader of Porsche, with the delivery of 80108 new cars, an increase of 12% year-on-year. The delivery of 57202 new cars in the United States ranked second, with a year-on-year increase of 3%
Oliver Blume said, "the automotive industry is undergoing a comprehensive transformation. We have fully invested in the transformation of digitalization, interconnection and new mobile." In order to further reduce carbon emissions, Porsche is also paying attention to the "electricity to gas" synthetic fuel using renewable energy. "We believe that synthetic fuel has great development potential, which can make internal combustion engine models more environmentally friendly, especially suitable for existing models," added Oliver Blume, who actively implements the national "made in China 2025" strategy and adheres to the basic policy of innovation driven
Mr. mesig, vice chairman and member of the global executive board of Porsche and responsible for finance and information technology, is full of expectations for 2019.
"adjusting the test cycle to adapt to the new version of the globally harmonized light vehicle test procedure (wltp), installing a gasoline particulate filter and stopping the sale of diesel models mean that we will face a series of major challenges in the coming months." Mr. Lutz meschke said. Nevertheless, Porsche expects that the delivery of new cars and operating revenue will continue to grow steadily in 2019. "Porsche's excellent products have laid a solid foundation for the success of the next fiscal year. In 2019, the new generation 911 will be launched in various markets around the world, 718 and cayenne will release derivative models, and taycan, which has attracted much attention, will also be launched globally in September." Mr. Lutz meschke added. He said that Porsche has invested a lot of money in electrification, digital transformation and the reconstruction and expansion of existing factories, but the company still needs to maintain a healthy profitability. "By taking more efficient measures and opening up new profit areas, we hope to continue to maintain the strategic return on sales target of 15%." Mr. Lutz meschke emphasized
thanks to the new generation 911, Porsche expects sales to rise steadily in 2019